Performance thinking, connected to the whole business.
I work at the intersection of paid media, business strategy, and growth. The focus is not only on campaign metrics, but on the decisions, offers, systems, and execution that turn marketing performance into business outcomes.
From e-commerce and app growth to lead generation, the work connects acquisition, tracking, funnels, CRM, and sales follow-up.
Tazah App
Monthly orders nearly doubled while revenue increased from £386K to £1.26M and ROAS improved to 5.20x.
Revenue growth
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Record-breaking performance
A campaign delivered more than $845K in sales with a 48.84 return on ad spend.
ROAS achieved
0x
Tracking fixed, growth unlocked
After fixing mobile and website tracking for a Kuwait-based client, orders increased from 1,747 to 9,426.
Orders increase
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Integrated growth system
A connected funnel, CRM, and follow-up system increased monthly bookings from 45 to 260 in less than 60 days.
Bookings increase
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Client feedback
Trusted by founders, executives, and growth teams.
“Abdallah’s exceptional work has elevated our marketing department at Elevate Holding, driving impressive results. His creativity, strategic thinking, and dedication are truly appreciated.”
Islam Hassan
COO of Elevate Holding
“Abdallah’s consultation was super clear and practical. He quickly spotted what we were missing in our campaigns and gave us a simple roadmap to solve the problem.”
Mohanad Ahmed
Co-Founder of Expertiseflow
“Abdallah is a highly experienced professional and a real asset to any company he works with. He combines deep knowledge with strong ethics.”
Abdelrahman Alkhorafi
Founder of Petpoint FMCG
“Abdallah is highly skilled in media buying, and his work stands out. His course is valuable for anyone who wants to learn the field in a practical and clear way.”
Bassam Alseif
CEO of Serajj Marketing Solutions
FROM THE BLOG
Practical ideas for better marketing.
Insights on paid media, business growth, and the thinking behind the videos.