Global Performance Marketing Expert

Turning paid media into measurable business growth.

I help businesses connect performance marketing, strategy, and execution to build growth that can be measured and scaled.

Abdallah Usama, performance marketing and growth expert

About Abdallah

Performance thinking, connected to the whole business.

I work at the intersection of paid media, business strategy, and growth. The focus is not only on campaign metrics, but on the decisions, offers, systems, and execution that turn marketing performance into business outcomes.

Ad spend managed
$ 0 M+
Sales generated
$ 0 M+
ROAS achieved
0 x

Ways to work together

Choose the right path for your next stage of growth.

01

Performance & Growth

Strategy and execution built around profitable acquisition, clear measurement, and sustainable scale.

02

Consulting

Focused support for founders and teams who need an experienced outside view on growth, performance, and priorities.

03

PeakLine Academy

Practical education for marketers who want to build stronger performance skills through real-world learning.

04

Content & Partnerships

Educational content and brand collaborations designed for an audience interested in marketing, growth, and business.

Selected results

Selected work, documented with real numbers.

From e-commerce and app growth to lead generation, the work connects acquisition, tracking, funnels, CRM, and sales follow-up.

Tazah App performance marketing case study showing order and revenue growth

Tazah App

Monthly orders nearly doubled while revenue increased from £386K to £1.26M and ROAS improved to 5.20x.

Revenue growth
+ 0 %
Campaign case study showing 48.84 ROAS and more than $845K in sales

Record-breaking performance

A campaign delivered more than $845K in sales with a 48.84 return on ad spend.

ROAS achieved
0 x
Tracking optimization case study showing a 439 percent increase in orders

Tracking fixed, growth unlocked

After fixing mobile and website tracking for a Kuwait-based client, orders increased from 1,747 to 9,426.

Orders increase
+ 0 %
Integrated growth system case study showing a 478 percent increase in bookings

Integrated growth system

A connected funnel, CRM, and follow-up system increased monthly bookings from 45 to 260 in less than 60 days.

Bookings increase
+ 0 %

Client feedback

Trusted by founders, executives, and growth teams.

“Abdallah’s exceptional work has elevated our marketing department at Elevate Holding, driving impressive results. His creativity, strategic thinking, and dedication are truly appreciated.”

Islam Hassan

COO of Elevate Holding

“Abdallah’s consultation was super clear and practical. He quickly spotted what we were missing in our campaigns and gave us a simple roadmap to solve the problem.”

Mohanad Ahmed

Co-Founder of Expertiseflow

“Abdallah is a highly experienced professional and a real asset to any company he works with. He combines deep knowledge with strong ethics.”

Abdelrahman Alkhorafi

Founder of Petpoint FMCG

“Abdallah is highly skilled in media buying, and his work stands out. His course is valuable for anyone who wants to learn the field in a practical and clear way.”

Bassam Alseif

CEO of Serajj Marketing Solutions

Let’s work together

Have a growth challenge worth solving?

Share what you are building, where you are stuck, and what a successful outcome would look like.